diff --git a/Makefile b/Makefile
index 0549766..e4d2c5e 100644
--- a/Makefile
+++ b/Makefile
@@ -11,7 +11,7 @@ help: ## List Makefile targets
 
 
 image:  ## Build image
-	podman build . --tag $(REPOSITORY):$(SEMAPHORE_VERSION) --build-arg "OPENTOFU_VERSION=$(OPENTOFU_VERSION)" --build-arg "SEMAPHORE_VERSION=$(SEMAPHORE_VERSION)"
+	podman build . --tag $(REPOSITORY):v$(SEMAPHORE_VERSION) --build-arg "OPENTOFU_VERSION=$(OPENTOFU_VERSION)" --build-arg "SEMAPHORE_VERSION=$(SEMAPHORE_VERSION)"
 
 push: image  ## Build and publish image
-	podman push $(REPOSITORY):$(SEMAPHORE_VERSION)
+	podman push $(REPOSITORY):v$(SEMAPHORE_VERSION)