<p>Passwords are regarded as a "necessary evil" to having accounts online. We accept them as <q>the way things are done online</q> and try to adapt.<br>
<p>Sites everywhere expect us to come up with a secure and unique password for them. But we're not security professionals. We do our best to compensate for this unrealistic demand: to keep track of passwords, we reach for notebooks, our computers, apps, or we simplify them so we won't forget.<br>
<p>Humans are no good at remembering lots of passwords. But writing them down or saving them is dangerous, too.</p>
<p>Master Password avoids all the pitfalls: a cryptographic algorithm calculates your site's password for you, from thin air, only when you need it.<br>
When you're done, it throws the password out of memory, so it can't be stolen.</p>
<p>Humans are not great at thinking of strong passwords. Just use the password created for your site by Master Password instead. Your accounts will become as safe as they can be against hacks, hoaxes and leaks.</p>
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<labelfor="mp_test_2">I use an app to store and remember my passwords for me.</label>
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<p>Password vaults come with many caveats and render you dependant upon your app and your phone.</p>
<p>You could lose your device, it could be stolen or your data copied. Your data could get corrupted or a bad update could break things.
And how much should we really be trusting the Cloud?</p>
<p>Master Password operates completely off-line. It saves no secrets on your device, meaning there's nothing to lose or copy.
Just like a store-bought calculator, if you lose or break it, you can replace it with a new one, and still get the exact same results as before,
making you immune to losing your passwords.</p>
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<labelfor="mp_test_3">I keep my passwords in the cloud, or sync them between all of my devices.</label>
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<p>It seems like every month we hear about a new high-profile data leak or foreign hack.</p>
<p>How much can we really trust that our passwords are safe in the cloud?<br>
Master Password was designed to operate entirely off-line, keeping all of your secrets close to heart.
They don't even get saved on your phone after you look them up, meaning there's nothing left to steal or confiscate.
Take back control over your own identity.</p>
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<labelfor="mp_test_4">I share some of my accounts with friends or family.</label>
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<p>Sharing passwords is a great way to give trusted people access to your accounts. But what happens when a relationship degrades?</p>
<p>Especially troublesome is when your passwords are used for many of your accounts.<br>
Master Password is based on the principle that each account should be given its own dedicated password, a separate room with a separate key for each company in the appartment block that is your identity.</p>
<p>Sharing passwords is fine: if you need to rescind a password, all you need to do is increment the site's counter in Master Password and update the account with the new password we've generated for you, locking out the people you need no longer trust.</p>
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<labelfor="mp_test_5">My main struggle with passwords is remembering what they are.</label>
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<p>This is the core problem with passwords: we need to be able to remember them.<br>
Master Password addresses this by <i>embracing</i> the fact that it is impossible to remember good passwords for all of your sites.</p>
<p>Instead, remember only one password: your master password.
Use it only with the Master Password app to look up the key you use for logging into any site you like.</p>